CMC - Orçamento Participativo

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CMC - Orçamento Participativo

The Challenge
To inform on and communicate the social relevance of the municipality of Cascais’ Participative Budget.

The Solution
To increase the campaign’s impact, a group of endorsers/influencers, well-known and respected in the different communities, was selected to support the initiative. This was a digital campaign, reaching over 5000 people on social media.

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O Desafio
Informar e transmitir a relevância social do Orçamento Participativo de Cascais.

A Solução
Com o objetivo de aumentar o impacto da campanha, escolheram-se como protagonistas pessoas com influência e visibilidade nas diferentes freguesias e comunidades. A campanha foi transmitida digitalmente, tendo alcançado uma adesão nas redes sociais de mais de 5000 pessoas.