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Föld - Branding | bms

Föld - Branding

Föld - Branding

The Challenge
To launch a superfood brand with an attractive, unique marketing positioning and a catchy naming and branding.

The Solution
After conducting several studies, BMS’ research concluded that an international tone was crucial to the brand’s credibility. There were several options on the table, but the conclusion was that a “Scandinavian sonority” would be the shorter path to a premium positioning. The packaging and POS materials were designed in line with this strategy. 

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O Desafio
Lançar uma marca de “superalimentos” com um posicionamento atraente e diferenciador e um naming /branding impactantes.

A Solução
Depois de diversos estudos, o research da BMS concluiu que para a credibilidade da marca era importante um tom internacional. Foram analisadas várias hipóteses e chegou-se à conclusão que uma “sonoridade escandinava” alcançaria facilmente um posicionamento premium. Todo o packaging e material PLV foram desenhados respeitando essa estratégia.