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Disney | bms

Disney

Disney

The Challenge
To relaunch Disney comics in the Portuguese market, after a long-term absence.

The Solution
Research developed by BMS concluded that the affinity capital of such publications in the 30-50 age group was extremely high. Consequently, a campaign that focused on the comics’ inter-generational dialogue was created. Sales success exceeded expectations, with Disney Comics becoming, by far, the best-selling magazines on Goody’s portfolio.

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O Desafio
Proceder ao relançamento das revistas da Disney em Portugal, após uma grande ausência no mercado.

A Solução
O research desenvolvido pela BMS concluiu que o capital de simpatia dessas publicações, na faixa etária 30-50 anos, era extremamente elevado. Assim criou-se uma campanha que apelava à lógica inter-geracional das revistas. O sucesso de vendas ultrapassou todas as expectativas, tornando-se de longe a publicação mais vendida do portfolio Goody.